Welcome to our diagnostic tool for Membership Bodies and Associations. This simple, super quick diagnostic will take you through some key questions to identify the top strengths of your marketing and communications strategy and perhaps some areas for development. You will then be sent a personalised high level report with recommendations. Well worth 3 and half minutes of your time……

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Organisation Name

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Please rate your marketing governance - How you track, monitor and direct your marketing strategy and progress5 - We have a automated dashboard of agreed metrics that drives our marketing strategy4 - We have agreed metrics with a dashboard that is created manually for strategy3 - We have metrics from a variety of sources that inform discussions2 - We focus on member acquisitions and delegate the metric analysis to the marketing team1 - This is work in progress

How well do you think you have defined your target market?

• 5 - We have a list of named contacts that represents the majority of the market
• 4 - We have named contacts that are probably 50% of the market
• 3 - We know our target market but have no named contacts
• 2 - Our market is hard to identify at an individual or organisational level
• 1 - This is a step we need to take

What are the main reasons members want to join your organisation?

How do prospects sign up to your membership5 - Online with payment facility on website, or by phone or face to face3- Phone or face to face1 - face to face only

How do prospects sign up to your membership

• 5 - Online with payment facility on website, or by phone or face to face
• 3- Phone or face to face
• 1 - face to face only.

What channels do you use to attract new members - tick any that apply

• Whitepapers and thought leadership
• Physical events
• Telesales
• Webinars
• Word of mouth
• Social media organic
• Social media paid
• Paid online adverts
• Content distribution
• Paid Search
• Search Engine Optimisation
• Networking

How would members describe your website?5 - A strong and helpful website with relevant design and useful content4 - Some good content that we use but a bit outdated3 - Useful content but a bit hard to navigate2- I only visit the website occasionally1 - I have no need to go to the website

How would you describe your approach to getting feedback from members5 - We have a continuous process collecting member feedback at micro points of the journey that feeds into dashboardsChoice4 - We have a yearly survey that we conduct to inform our approach to member services and marketing3 - We constantly listen to customers but the analysis is more instinct than systematic2 - we hand out surveys at events and have feedback form a small proportion of members1 - we need to do more in this area.

What is your current retention rate?

• 90% - 100%
• 80% - 90%
• 70% - 80%
• 60% - 70%
• 50% - 60%
• Not sure

How often do you optimise marketing campaigns that you run?5 - Yes a continual process with a weekly cadence reviewing what to optimise and metric on the dashboard4 - Yes this is an ongoing process but no metrics3 - Yes this is delegated to the team and we trust they will improve things2 - We don't really have capacity to do this1 - I don't know

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